How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 13:05
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
What Happens to Your Blood Pressure When You Eat Grapefruit Every Day? - Verywell Health
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price
Perception
People
A Revolutionary Drug for Extreme Hunger Offers Clues to Obesity’s Complexity - KFF Health News
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)